Fast Fashion – Moschino by Jeremy Scott

When Jeremy Scott took the helm at Moschino, we knew he would inject the brand with his irreverent blend of high and low. At his 2014 Fall collection, he totally tossed the high out the window and embraced all that is gross, addictive, and hilarious in lowbrow culture. The collection included Spongebob SquarePants clam-diggers and coats, dresses and skirts that were modeled after McDonald’s uniforms, evening gowns printed with candy wrappers, and a Budweiser cape that we hope was inspired by The Simpsons’ Duff Man.

有時尚壞孩子之稱的 Jeremy Scott 於年初出任 Moschino 設計總監一職,首個系列玩轉連鎖快餐店主題。他接任後不斷翻閱品牌歷史嘗試找尋新方向,最後撇開高不可攀的時尚,以 fast fashion 為題材,並得出非常直白的聯想: 以快餐比喻速食時裝文化,而揀選 McDonald 的原因更簡單,就是因為兩者名字都同樣以 M 字開首,而且紅加黄是絕對奪目的色彩組合。在同一個系列中 Jeremy 還加入了討喜的海綿寶寶卡通元素,以及能在超商找到的零食包裝,同時又參考了九十年代的 hip hop 風格,設計出以粗金鏈作點綴的絎縫套裝,帶出 一種屬於 Moschino 的粗野性感,使得整個系列更為豐富出彩。有人說 Jeremy Scott 瘋狂,但他卻自稱其實是個理智的人,好玩的設計簡單地只為搏得大家一笑。

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Johzac

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