Anya Hindmarch Fall 2014 “Get Happy”

FROM vintage cereal boxes, matches, bourbon biscuits to Tony the Tiger, Anya Hindmarch’s latest bag collection makes vintage groceries look chic. “This collection began with the idea of finding beauty in the banal, the vivid ‘pop’ graphics of a washing powder box or the guilty pleasure of the humble chocolate digestive. I wanted to treat the everyday ordinary in an extraordinary way.” said Anya. She says the collection was about seizing the moment to “get happy”.

Anya Hindmarch 2014 的秋冬系列,因循非主流文化的概念,從貼近生活化的小東西獲得啟發,再注入一些英式幽默,提醒大家要抓緊瞬間的快樂。在相關的系列中還包括了仿薯片包裝的單肩包、麥維他消化餅圓筒包,加上眼前的三個家樂氏穀類系列食品都是家喻戶曉的產品,Anya Hindmarch 將深入民心的經典包裝,採用數碼印刷技術印於蟒蛇和蜥蜴皮材質上,可口多彩的顏色精緻的完美重現,拿在手上為造型徒增趣緻玩味。

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